How do you improve a website to tell a story? Incorporate video b-roll of the very niche construction supply process and add graphical tag lines.

Challenge

The client used a two-color palate on the company’s website and vague on tag lines/ mission statement to customers. The company’s orders to major retails stores had dwindled over the years across the country impacting the operational readiness of the company and painting a bleak picture for the future. The owner was considering shutting it all down.

Solution

We paired w/ the owner to refine the business plan, growth strategies, and website branding with video b-roll of the supply chain manufacturing of the product. Through visual storytelling the company is able to paint a picture of the product and better carve out a niche in the highly competitive construction supply marketplace.

Results

At the conclusion of the consulting engagement, the client had incorporated video b-roll of the niche supply chain process and two tag lines/ mission statements for visitors to the website. Being clear and visual has provided the company momentum to execute on there business plan into the niche supply marketplace.

At Molinas, we’re known for building internal tools for maximum productivity, efficiency and optimal use of time. Schedule consultation today.